Research on Business Model of Rural Online Group-Buying on Contacts

Jian Chi Xiang; Wu Yong Ding

doi:10.4028/www.scientific.net/AEF.6-7.852

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HomeAdvanced Engineering ForumAdvanced Engineering Forum Vols. 6-7Research on Business Model of Rural Online...

Research on Business Model of Rural Online Group-Buying on Contacts

Abstract:

up-buying activities based on the characteristics of the rural market and online group-buying. Then it presents a rural online group-buying model based on the contacts. Finally, it analyses this mode based on the SWOT approach. Generally speaking, this paper provides an inspiration and reference for the development of the group-buying online industry, by the exploring study on the online group-buying of the rural areas.

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Periodical:

Advanced Engineering Forum (Volumes 6-7)

Pages:

852-858

DOI:

https://doi.org/10.4028/www.scientific.net/AEF.6-7.852

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Online since:

September 2012

Authors:

Jian Chi Xiang, Wu Yong Ding

Keywords:

Business Model, Online Group-Buying, Rural, SWOT

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Creative Commons CC BY 4.0

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References

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