Zhengzhou City Image and Symbolization — The Effect of Culture - Shaolin Temple

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Abstract:

City image symbol as a city development of soft power, its symbolic connotations become the core information of city transmission, which is the city's cultural precipitation accumulation in miniature..City symbol not only as a visual symbol, and the special symbol image accelerate city comprehensive development, displays a full cultural connotation. This article from the Shaolin Temple culture and influence in the world, talking about the Shaolin Temple to the ancient city of Zhengzhou the influence of image symbols. The" Central Plains " Zhengzhou brand image, in the legendary" The first ancient temples" light, while adding commercial breath making the Shang cultural icons of Zhengzhou spread and establish brand effect.

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1895-1898

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May 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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