Research on Selecting Distribution Mode of B2C Business Based on the GAHP and Gray Correlation Method

Shou Wen Ji; Yong Hai You; Xiao Qi Cai

doi:10.4028/www.scientific.net/AMM.174-177.3560

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 174-177Research on Selecting Distribution Mode of B2C...

Research on Selecting Distribution Mode of B2C Business Based on the GAHP and Gray Correlation Method

Abstract:

Aiming at quantizing the selection of distribution mode in B2C e-commerce enterprises, distribution modes of B2C e-commerce enterprises were analyzed, the idea of the analytic hierarchy process was adopted to design the distribution selection model, GAHP was applied to calculate the weight of each criteria and gray correlation method was utilized to evaluate the superiority of each programs respectively for their different properties. Finally the most suitable distribution mode for B2C e-commerce enterprises can be selected.

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Periodical:

Applied Mechanics and Materials (Volumes 174-177)

Pages:

3560-3564

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.174-177.3560

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Online since:

May 2012

Authors:

Shou Wen Ji, Yong Hai You, Xiao Qi Cai

Keywords:

B2C, Distribution Mode, GAHP, Grey Correlation Method

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References

[1] China Electronic Commerce Research Center: Chinese e-commerce market data monitoring report, 2010.In Chinese.

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[2] Xiaoqi Cai: Research on the Choice of B2C E-business Enterprise Distribution Business Mode and Logistics Supplier. Beijing Jiaotong University, 2011.In Chinese.

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[3] Satty TL: The Analytic Hierarchy Process, McGraw-Hill Press, New York, 1980.

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[4] Guiwu Wei: Multiple attribute decision making based on fuzzy information theory and methods, China Economy Press, 2010.In Chinese.

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