A Systematic Measurement of CSP Based on Fuzzy Analytical Hierarchy Process

Abstract:

With increasing social awareness on the issue of corporate social performance (CSP), the measurement of CSP has received considerable attention in both academic literature and managerial practice. Though earlier literature provides several methods for measuring corporate social activities, almost all of them have some limitations. In this paper, we propose a methodology for the development of a systematic measure of CSP based on fuzzy analytical hierarchy process (FAHP). In addition, a preliminary investigation is presented to explain how the approach can help in evaluating CSP in practice.

• Periodical: Applied Mechanics and Materials (Volumes 195-196)
• Pages: 847-852
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.195-196.847
• Online since: August 2012
• Authors: Shou Ming Chen, Jia Si Fan
• Keywords: Corpoarate Social Performance, Fuzzy Analytic Hierarchy Process (FAHP), MCDM, Measurement

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