An Application Study of the AISAS Model-Based Hotel E-Marketing

Abstract:

With the rapid development and application of the Internet, both the way and the field of hotel marketing have seen changes. The traditional pattern and way of hotel marketing have become incapable of adapting to the development of the times, and hotel marketing in the new period is launched more and more via the informationalized online platform before becoming the major means. This paper, on the basis of analyzing the formation and development of the AISAS model, studies the hotel consumer behavior and provides targeted solutions to the problems existing in the present day hotel e-mark.

• Periodical: Applied Mechanics and Materials (Volumes 241-244)
• Pages: 3224-3228
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.241-244.3224
• Online since: December 2012
• Authors: Jia Qing Kuang
• Keywords: AISAS, E-Market, Model

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