A Study on Risk Assessment of the Commercial Development Stage of New Product in Manufacturing Enterprises

Abstract:

The new product development of manufacturing Enterprises is not only complicated, expensive and more difficult,but the risk is higher.There will be many uncertain factors.An enterprise carries on the risk assessment,analyzes conclusion and proposes counter measures on the commercial development stage of new product in manufacturing enterprises by analyzing the risk factors and building an effective risk assessment index system including 6 first-level indicators and 22 secondary indicators of the commercial development stage of new product,along with the weight factor table method and fuzzy comprehensive evaluation method,which will reduce the risk and improve success rate of new product development,thus providing a theoretical basis for enterprises to improve risk management capabilities.

• Periodical: Applied Mechanics and Materials (Volume 248)
• Pages: 495-498
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.248.495
• Online since: December 2012
• Authors: Xiao Wei Liu, Xu Yun Liu
• Keywords: Commercial Development of New Product, Fuzzy Evaluation Method, Manufacturing Enterprises, Risk Assessment

References

[1] David R. A Framework for Evaluating Product Development. MIT Sloan Management Review, 5(2002): 71-77.

[2] Demmel J G, Askin R G. Multiobjective Evaluation of Advanced Manufacturing Systems with Risk[C]. IIE Transactions, 28(2006): 249-259.

DOI: 10.1080/07408179608966271

[3] Claudio Moraga Chongfu Huang. A Fuzzy mSk Model and its MatrixAlgorithm[J]. International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems(2008).

[4] Chen Yang. Product innovation project risk assessment methods and application research[j]. journal of national defense science and technology university doctoral dissertation, (2007).

[5] Zhou Jiao, Li Duan Ming. Project risk assessment methods. Journal of Chinese science and technology information by 8(2010): 16-161.