A Trust Management Model in Electronic Commerce Applications

Abstract:

Most current trust management systems cannot precisely reflect the dynamic feature of trust status. Based on the fundamental trust management principles and the thin client requirements in electronic commerce applications, by introducing the concept of Important Factor in trust calculation, a centralized trust management architecture and an efficient trust evaluation method were proposed. The trust evaluation method advocates defining as less formulae as possible to enable a simple and efficient trust evaluation system. And the parameters in trust evaluation equation can vary to adapt to different application environments. The simulation shows the new trust management model could precisely reflect the dynamic feature of trust status.

• Periodical: Applied Mechanics and Materials (Volumes 263-266)
• Pages: 2669-2672
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.263-266.2669
• Online since: December 2012
• Authors: Feng Yin Li*, Pei Yu Liu
• Keywords: Electronic Commerce, Electronic Transaction, Trust, Trust Evaluation, Trust Management

References

[1] J. Sun, Z. Sun, Y. Li and S. Zhao: A Strategic Model of Trust Management in Web Services, Physics Procedia, Volume 24, Part B, 2012, pp.1560-1566.

DOI: 10.1016/j.phpro.2012.02.230

[2] Information on http://www.eBay.com/.

[3] Y. Wang, K-J Lin, D. Wong and V. Varadharajan:Trust Management towards service-oriented applications, SOCA, 2009, 3, pp.129-146.

DOI: 10.1007/s11761-008-0035-2

[4] E. Damiani, S.D.C. diVimercati, S. Paraboschi, P. Samarati and F. Violante: Areputation based approach for choosing reliable resources in peertopeer networks, In: Proceedings of ACM CCS'02. Washington DC, USA, p.207–216, November 2002.

DOI: 10.1145/586110.586138

[5] S.D. Kamvar, M.T. Schlosser and H. Garcia-Molina: The eigentrust algorithm for reputation management in P2P networks, In: Proceedings of the 12th International WWW Conference, Budapest, Hungary, May 2003.

DOI: 10.1145/775152.775242

[6] K.J. Lin, H. Lu H, T. Yu and C. en Tai: A reputation and trust management broker framework for web applications, In: Proceedings of the 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'05), p.262–269, March 2005.

DOI: 10.1109/eee.2005.14

[7] S. Marti and H. Garcia-Molina: Limited reputation sharing in P2P systems, In: Proceedings of ACM EC'04, New York, USA, p.91–101, May 2004.

DOI: 10.1145/988772.988787

[8] L.H. Vu, M. Hauswirth, and K. Aberer: Qos-based service selection and ranking with trust and reputation management, In: Proceedings of 13th International Conference on Cooperative Information Systems (CoopIS 2005), Oct 31–Nov 4 2005.

DOI: 10.1007/11575771_30

[9] Y. Wang and V. Varadharajan: Interaction trust evaluation in decentralized environments, In: Bauknecht K, Bichler M, Pröll B (eds) Proceedings of 5th International Conference on Electronic Commerce and Web Technologies (EC-Web'04), Lecture notes in Computer Science, vol. 3182, p.144–153,Springer, Zaragoza, Spain.

DOI: 10.1007/b100074

[10] L. Xiong and L. Liu: PeerTrust: supporting reputation-based trust for peer-to-peer electronic communities, IEEE Trans Knowl Data Eng, 2004, 16(7):843–857.

DOI: 10.1109/tkde.2004.1318566