A Bi-Level Programming Model of the Marketing Resources Based on Customer Equity in CRM

Sheng Bin Weng; Jie Long Yu

doi:10.4028/www.scientific.net/AMM.263-266.3335

Paper Titles

Parallel Monte Carlo Simulation of Single Polymer Chain
p.3317

Parting Direction Selection and Evaluation Using an Extension of Fuzzy MCDM Method
p.3321

Towards Big Data to Improve Availability of Massive Database
p.3326

An Unsupervised Sentiment Information Identification Approach
p.3330

A Bi-Level Programming Model of the Marketing Resources Based on Customer Equity in CRM
p.3335

An Optimized BP Neural Network Based on DS Evidential Reasoning on Heart Disease Prediction
p.3342

An Operational Environment for Virtual Desktops with Network Booting
p.3348

Construction of Design Process Ontology Database Based on Process Ontology
p.3352

Design and Application of Network Management System for Sports Events
p.3357

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 263-266A Bi-Level Programming Model of the Marketing...

A Bi-Level Programming Model of the Marketing Resources Based on Customer Equity in CRM

Abstract:

In this paper, we focus on the allocation model of the marketing resource in CRM. We developed a bi-level programming model based on the customer equity theory. This model will help the corporate to coordinate the marketing resources allocation process with customer equity growth. It will strengthen the capacity of customer relationship management and keep the competitive advantage in a long run.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 263-266)

Pages:

3335-3341

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.263-266.3335

Citation:

Cite this paper

Online since:

December 2012

Authors:

Sheng Bin Weng*, Jie Long Yu

Keywords:

Bi-Level Programming, CRM, Customer Equity, Marketing Resources

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Dong Yi,Li Baoyong. The Allocation of Enterprise Marketing Resources And Improvement of Enterprise Value[J].Entrepreneurial Studies.2009(5):56-57

Google Scholar

[2] Wang Jingwang,Zhang Hongji. The Study on Customer Equity and Its Characters [J]. Finance and Accounting Communication，2008(4): 45-47

Google Scholar

[3] Gao Leifu.The Optimizing Multi-Aims Dynamic Programming Model for Allocating Resources[J]. Journal of Liaoning Project Technology University Natural Sciences Edition, 2001(10):680-682

Google Scholar

[4] Roland T.Rust.Driving Client Assets [M].Enterprise Management Publishing.(2001)

Google Scholar

[5] P auld.Berger,N ada.I.Nasr．Customer Lifetime Value:Marketing Model and Applications [J]. Journal of Interactive Marketing Volume12 / number 1 / Winter 1998.

Google Scholar

[6] Waynes. Desarbo．Customer value Analysis a heterogeneous Market Strategic Management [J] Journal　Strat. Mgmt. J. 2001: 845–857

Google Scholar

[7] Du Gang, Gu Peiliang.The levels of Incentive Models of Allocating Resources Problems [J].Journal of Industrial Engineering and Engineering Management.1997(6),45-48

Google Scholar

[8] Hu Yunquan.Operational Research: A Course Book[M].Tsinghua University Press (2007)

Google Scholar

[9] Gao Anxi. One Type Issue on Multi-Section Allocating Resources[J].Journal of Shanxi Teacher-Training College Natural Sciences Edition,1998(12):78－80

Google Scholar

[10] Li ying,Yang sanlin.Research on multi2level programming based supply chain negotiating cooperation[J].Systems engineering -theory and Practice.2008(11) 43-50.

Google Scholar

[11] LI Jian-ping, WANG Wei-ping.Metamodel Method for Two-level Optimality Analysis of Resource Allocating Problem[J].Journal of System Simulation.2008(4) 837-840.

Google Scholar

[12] YANZi zong, FEI Pu-sheng.WANZhong-ping.A global optimization algorithm for solving linear multilevel programming problem [J].Journal. of Math.2007(27) 237-242.

Google Scholar