The Impact of Design Factors in Mobile Application Stores on Social Presence

Lu Fang Zhang; Ling Ling Gao; Jin Song Zhang

doi:10.4028/www.scientific.net/AMM.268-270.1832

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 268-270The Impact of Design Factors in Mobile Application...

The Impact of Design Factors in Mobile Application Stores on Social Presence

Abstract:

In this paper, we try to find the relationship between design factors and social presence in mobile application stores. Social presence in mobile app stores consists of intimacy, social atmosphere and interpersonal interaction and design factors including structure design, content design, visual design and interactive design. We used semantic differential scale method to test the effects of design factors on users’ social presence. The result shows that the interactive design has significant effects on social atmosphere. Structure design has significant effects on interpersonal interaction. The result shows that design factors have significant effects on social presence. Obviously, interactive design has significant effects on social atmosphere and structure design has significant effects on interpersonal interaction.

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Periodical:

Applied Mechanics and Materials (Volumes 268-270)

Pages:

1832-1835

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.268-270.1832

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Online since:

December 2012

Authors:

Lu Fang Zhang, Ling Ling Gao, Jin Song Zhang

Keywords:

Design Factors, Mobile Application Store, Social Presence

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