Consumers’ Green Purchasing Decision Based on Preference for Product Attributes: Taking the Rolling Paper for Example

Xiu Mei Su; Jian Xin Li; Jun Tang

doi:10.4028/www.scientific.net/AMM.295-298.2201

Paper Titles

Environmental Flows Legislation and Regulations in Foreign Countries and the Enlightenment to China
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An Optimized Method to Trace the Oil Spill Based on a Multi-Buoys System
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Consumers’ Green Purchasing Decision Based on Preference for Product Attributes: Taking the Rolling Paper for Example
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Path Analyses of Sustainable Utilization of Resources Based on “Inter-Generation Equity” Idea
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Establishment of Fiscal and Taxation Policies for Environmental Protection System
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 295-298Consumers’ Green Purchasing Decision Based on...

Consumers’ Green Purchasing Decision Based on Preference for Product Attributes: Taking the Rolling Paper for Example

Abstract:

The consumers’ green purchasing decision is the process of matching their own needs and the attributes of the products. Conjoint analysis was used to analyze how the attributes such as the brand, the price, the raw materials, the environmental certification and the fluorescent additives of the rolling paper affect its purchase on the basis of the data from a survey among the consumers in Changsha. The study measured the relative importance of each attribute to the consumers’ decisions and the utilities of the levels of the attributes to consumers. Results showed that the differences of the consumers’ preference can provide strong basis for product management of the corporation.

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Periodical:

Applied Mechanics and Materials (Volumes 295-298)

Pages:

2201-2204

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.295-298.2201

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Online since:

February 2013

Authors:

Xiu Mei Su, Jian Xin Li, Jun Tang

Keywords:

Attributes Preference, Conjoint Analysis, Green-Purchasing

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