The Digital Innovation of Appropriating Traditional Chinese Lyric Poems in Creative Design

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The research integrates digital editing system while making digital images for interpreting two traditional Chinese lyric poems written by Su Shi (1036-1101 A.D.) in Sung Dynasty. It serves as a digitalized visual language to recognize the Chinese literati aesthetics. The research approach is based on the use of semiotic analysis, in which the researcher emphasizes connections among viewers, content, and its cultural context. Instead of treating each component as a separate entity, the research seeks correspondences. The results suggest the use of visual and sound effects, lighting, color and motion of the digital-image design as possible underlying factors for the significant correlations found between personality traits and design preferences in practice, and should open an opportunity among the viewers to interpret the artworks in person. In addition, the study has to be recognized by its eastern and western viewers underlying a cross-cultural basis of interpretation. In conclusion, the research would make a contribution to explore new types of cognitive interpretation of Chinese lyric poems, and result in a complex interaction between vision and sound in creative design.

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348-353

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February 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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