The Application of Color Symbol to Product Design

Abstract:

This paper analyzes the connotation of symbol and its extension meaning, and it emphatically elaborates the basic concept of color symbol, the emotion that colors deliver to people, and people’s identity of colors. Through analyzing color symbol and combining with the understanding of the general procedure of product color design, it proposes to make use of color symbol editing, decoding, and color quantitative inductive analysis to guide the idea of color design of products. In particular, it expounds that reasonably sorting out the color system of relevant products can be used for color design of subsequent products, so as to perfectly combine color application with product design, to make colors give strong life and power to products.

• Periodical: Applied Mechanics and Materials (Volume 319)
• Pages: 278-281
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.319.278
• Online since: May 2013
• Authors: Yuan Li, Huan Yin, Chen Xin Hui, Yu Zhao, Hao Quan Zhu
• Keywords: Colors, Product Design, Semantic Rules of Colors, Symbols

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