Research on the Digital Marketing Theory Based on Web Technology

Abstract:

The emergence of Web 2.0 concept means that new media development of Internet has entered a new stage. With the continue update of network technology, there are more and more people contact network. With the improvement of economic condition, there are more and more people contact network. The dependence on network is growing. The network hides huge market. Through network research and mathematical statistics, this paper finds that the expected invest of online advertising of U.S. in 2013 is up to 82%. So for the web digital marketing theory there is great significance. This paper establishes the marketing profit maximization model based on profit and Internet marketing investment theory of the web. It also introduces a simple case of marketing advertising through the form of web programming. It also concludes the influence of web network on different consumer groups in the market by case analysis.

• Periodical: Applied Mechanics and Materials (Volumes 380-384)
• Pages: 2087-2090
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.380-384.2087
• Online since: August 2013
• Authors: Guang Chen
• Keywords: Case Studies, Digital Marketing Theory, Internet, Mathematical Statistics, Online Research, Profit Investment, Web 2.0

References

[1] Zhenfan Ding, Yu Yang, The application of Web service composition in travel e-commerce [J]. Market Modernization, 2010 (1): 155-155.

[2] Chang Liu. The current station and development countermeasures of automotive Internet marketing [J]. Higher Correspondence Education (Philosophy and Social Studies Science), 2010, 20 (4): 37-39.

[3] Wenlong Du, Shiwei Mei, how to promote the construction and development of the automotive Internet marketing [J]. Business Times, 2010 (4): 82-82, 84.

[4] Qiuju Ma, Haoying Sun, Xiaofang Li. The architecture of Enterprise Marketing Decision Support System data warehouse based on Web[J]. Chengde Petroleum College, 2011 (1): 17-20.

[5] Zhennan Zhou. The countermeasures of our automotive Internet marketing development [J]. Automotive industry, 2010 (11): 16-19.

[6] Chi Zhang. The background security solutions of website based on asp [J]. Network Security Technology and Application, 2010 (2): 80-82.

[7] Jian Wang. The analysis on course website access-taking Management Information Systems, course for example [J]. Distance Education in China, 2010 (04): 51-55.

[8] Chunyan Wang. The trends of the garment industry shop operators and network management [J]. Market Modernization, 2010 (10): 160-161.

[9] Wanqun Wang. Research on the security of e-commerce system [J]. Market Modernization, 2011 (1): 163-164.

[10] Xiuli Li. The status quo and countermeasures of the development of China's e-commerce [J]. Group of Economic Research, 2010(1): 273-273.

[11] Xishuang Yu. Network security strategy[J]. Jilin Education, 2008 (34): 47-47.

[12] Wei Dan, Shuxun Cai. Web mining technology application of e-commerce [J]. Computer Technology and Development, 2010, 16 (1): 207-209, 216.