The Effects of Demand Randomness in Newsvendor Model

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In this paper, we consider a newsvendor model while its demand randomness is changeable. We analyze how the demand randomness affects the decision variables and objective functions in two difference situations: (1) the retail price is fixed;(2) the retail price is changeable. In first situation, we characterize the optimal order quantity, expected profit and variance of profit based on the benchmark model. In second situation, we show that the expected profit is joint concave function with respect to order quantity and retail price, also give the first order conditions. Finally, we use number analysis to show the effects of demand randomness on optimal retail price and order quantity

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2595-2600

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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