Research on Trust Problems in B2C E-Commerce

Abstract:

Article Preview

With the rapid development of e-commerce in China, the trust problems in B2C e-commerce has become a hot issue. This paper introduces the concept of trust and analyzes the existing trust problems in e-commerce in China. And the corresponding countermeasures are proposed.

Info:

Periodical:

Edited by:

Zhu Zhilin & Patrick Wang

Pages:

937-940

DOI:

10.4028/www.scientific.net/AMM.40-41.937

Citation:

Y. Wang et al., "Research on Trust Problems in B2C E-Commerce", Applied Mechanics and Materials, Vols. 40-41, pp. 937-940, 2011

Online since:

November 2010

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Price:

$35.00

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