Research on Trust Problems in B2C E-Commerce

Ying Wang; Qin Gao; Yuan Yuan Zhang

doi:10.4028/www.scientific.net/AMM.40-41.937

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 40-41Research on Trust Problems in B2C E-Commerce

Research on Trust Problems in B2C E-Commerce

Abstract:

With the rapid development of e-commerce in China, the trust problems in B2C e-commerce has become a hot issue. This paper introduces the concept of trust and analyzes the existing trust problems in e-commerce in China. And the corresponding countermeasures are proposed.

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Periodical:

Applied Mechanics and Materials (Volumes 40-41)

Pages:

937-940

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.40-41.937

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Online since:

November 2010

Authors:

Ying Wang, Qin Gao, Yuan Yuan Zhang

Keywords:

B2C, E-Commerce (EC), Trust

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References

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