Research on Trust Problems in B2C E-Commerce
With the rapid development of e-commerce in China, the trust problems in B2C e-commerce has become a hot issue. This paper introduces the concept of trust and analyzes the existing trust problems in e-commerce in China. And the corresponding countermeasures are proposed.
Zhu Zhilin & Patrick Wang
Y. Wang et al., "Research on Trust Problems in B2C E-Commerce", Applied Mechanics and Materials, Vols. 40-41, pp. 937-940, 2011