Measure and Express the CRP of High-End Customers Retail Banking

Li Li Guan; Yi Xin

doi:10.4028/www.scientific.net/AMM.411-414.2634

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 411-414Measure and Express the CRP of High-End Customers...

Measure and Express the CRP of High-End Customers Retail Banking

Abstract:

It mainly discusses the high-end customer relationship profitability in the Retail Banking, the Pareto/NBO model was applied to measure the potential of customer relationship profitability, then propose the method of CRP measurement based on Pareto/NBO model, and verified the feasibility and effectiveness of the method of CRP measurement. The result is used for subdividing the high-end customer relationships in the Retail Banking.

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Periodical:

Applied Mechanics and Materials (Volumes 411-414)

Pages:

2634-2638

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.411-414.2634

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Online since:

September 2013

Authors:

Li Li Guan, Yi Xin

Keywords:

Customer Relationship Profitability (CRP), High-End Customers, Retail Banking

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