Research on the Combination of Entity Marketing and Network Marketing

Abstract:

With the rapid development of Internet technology, traditional marketing has been faced new challenges and opportunities. There is a hot spot that how to modernize traditional marketing and online marketing optimization has been focused by enterprise at present. First, the entity marketing theory is analyzed in the paper. On its basis, then, the study collects the modern network marketing classic theory, to construct entity marketing and network marketing as a model by applying the idea of mathematical modeling. Based on multivariate linear regression analysis method, the advantage of the model in the practical marketing has been deepening. Finally, you can conclude that the integration of entity marketing and network marketing can better promote consumption and bring returns for enterprise. It can provide realistic basis to develop marketing strategies for the enterprises.

• Periodical: Applied Mechanics and Materials (Volumes 427-429)
• Pages: 2888-2892
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.427-429.2888
• Online since: September 2013
• Authors: Xin Guo
• Keywords: Entity Marketing, Mathematical Modeling, Multivariate Linear, Network Marketing, Regression Analysis Method

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