The Research on C2C E-Commerce Website Using Data Mining Tools to Improve the Network Marketing Effect

Lu Feng; Zhan Quan Wen; Jie Mei Lin

doi:10.4028/www.scientific.net/AMM.433-435.1885

Paper Titles

The Survey on Applications of Information Hiding Technology in E-Commerce Security
p.1866

A Design Method for Management Information System Based SOA
p.1871

A Method of Data Integration Based on Cloud
p.1876

Design of Distributed and Collaborative Agricultural Expert Decision System Based on Smart Phone
p.1880

The Research on C2C E-Commerce Website Using Data Mining Tools to Improve the Network Marketing Effect
p.1885

Parameters Optimization for Injection Molding Based on Digital Signal Processing
p.1890

A Numerical Method for Modeling Equivalent Conductivity of Closed-Cell Aluminum Foams Material Based on CST Software
p.1894

Numerical Simulation of Residual Stresses Induced from Shot Peening with Finite Element Method
p.1898

Augmented Reality for E-Commerce
p.1902

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 433-435The Research on C2C E-Commerce Website Using Data...

The Research on C2C E-Commerce Website Using Data Mining Tools to Improve the Network Marketing Effect

Abstract:

We used the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. We selected Taobao.com as an object of study. The evaluation indicators of network marketing effect were page views, sales quantity, sales, the number of adding store to bookmark . According to our research, we find Taobao.com stores can use data mining tool to obtain the very good marketing effect.

You might also be interested in these eBooks

Advances in Mechatronics and Control Engineering II

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 433-435)

Pages:

1885-1889

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.433-435.1885

Citation:

Cite this paper

Online since:

October 2013

Authors:

Lu Feng, Zhan Quan Wen, Jie Mei Lin

Keywords:

C2C, Data Mining (DM), E-Commerce (EC), Network Marketing

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

References

[1] Liu, Shu Gui Cao, Wu He . Distributed data mining for e-business. Information Technology and Management , 2011, 12(2), pp.67-79.

Google Scholar

[2] Huiying Duan, Feifei Liu. Building and managing reputation in the environment of Chinese e-commerce: a case study on Taobao. Proceedings of the 2nd International Conference on Web Intelligence, Mining and Semantics(2012).

DOI: 10.1145/2254129.2254183

Google Scholar

[3] Weiping Wang . E-business Websites Evaluation Based on Opinion Mining. Electronic Commerce and Business Intelligence, 2009, pp.87-90.

DOI: 10.1109/ecbi.2009.93

Google Scholar

[4] Zhou Xi. Data Mining Technology to Network Marketing, Computer Knowledge and Technology, 2011, 07(11), pp.2503-2504.

Google Scholar

[5] Lu Zhihui. Research on the Application of Data Mining Technology in Network Marketing Electronic Technology, 2012, 39(4), pp.3-5.

Google Scholar

[6] Information on http: /data. taobao. com/n.

Google Scholar

[7] Information on http: /www. linezing. com.

Google Scholar