Research on Mobile Business Value Network and Model Construction

Jie Sun; Wei An Ren

doi:10.4028/www.scientific.net/AMM.462-463.849

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 462-463Research on Mobile Business Value Network and...

Research on Mobile Business Value Network and Model Construction

Abstract:

The traditional mobile business value chain is based on linear thinking model mainly emphasizing technical guidance and enterprise sequence. Its characteristics constrain innovative thinking and innovative model of mobile commerce enterprises seriously. Under such a circumstance, the concept of value network was introduced into the mobile business field. By researching on documentation, the writer put in order relevant theories and models of mobile business value chain and value network, and further constructed mobile business value network model, which is formulated on the basis of value transmission perspective. The model enriched the prospective of research on mobile business value network, and provided scholars with theories for reference for further research.

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Periodical:

Applied Mechanics and Materials (Volumes 462-463)

Pages:

849-855

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.462-463.849

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Online since:

November 2013

Authors:

Jie Sun, Wei An Ren*

Keywords:

Mobile Business, Model, Value Chain, Value Network

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* - Corresponding Author

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