A Study on the Acceptance and Use of Handheld E-Book Readers

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This paper proposes a new model to test the technology acceptance model which proposed by Davis in order to study the influence factors on acceptance and use of handheld e-book readers. The main conclusions are as follows: 1.There are significant correlation between self-efficacy and usefulness, without significant correlation between self-efficacy and other variables; 2.There are significant correlation between product feature and intention to use, without significant correlation between product feature and other variables; 3.There are significant correlation between usefulness and ease of use as well as intention to use, without significant correlation between usefulness and other variables; 4.There are significant correlation between ease of use and usefulness, without significant correlation between ease of use and other variables; 5. There are no significant correlation among intention to use, self-efficacy, product feature, usefulness and ease of use.

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209-213

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February 2011

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© 2011 Trans Tech Publications Ltd. All Rights Reserved

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