The Analytical Study of Large Shopping Website Interface Layout Rationality Based on Eye Tracker

Run Ze Gao; Min Na Ni; Sen Chen

doi:10.4028/www.scientific.net/AMM.513-517.1649

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 513-517The Analytical Study of Large Shopping Website...

The Analytical Study of Large Shopping Website Interface Layout Rationality Based on Eye Tracker

Abstract:

With the development of modern society, network marketing has become an important business models. In order to build an effective shopping website interface layout design visual assessment method, and promote the standardization of website interface layout design, in this study, using eye tracking technology and statistical methods, to get the viewed hotspots and browsing habits of the subjects., then analyzed the rationality of shopping website interface layout , to provide scientific reference for website interface layout design.

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Periodical:

Applied Mechanics and Materials (Volumes 513-517)

Pages:

1649-1652

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.513-517.1649

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Online since:

February 2014

Authors:

Run Ze Gao*, Min Na Ni, Sen Chen

Keywords:

Eye Movement, Rationality, Shopping Website Interface Layout

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* - Corresponding Author

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