Framework Design on Customer Relationship System for Medical Devices Industry

Abstract:

Medical devices industry is facing severe challenges of foreign-funded enterprises and foreign products and services and other aspects. It is difficult to increase operating efficiency, so establish a scientific and comprehensive customer relationship management system is an effective way to solve the current predicament. This paper studies framework structure design in order to improve the development efficiency and quality of CRM system. First, system framework structure design can be carried on by way of graphical; then, we can conduct function framework structure design. Function system is decomposed into four subsystems: the first is sales management, the second is marketing management, the third is support and service management, the fourth is system management. Finally, we are able to do the technology framework structure design and then design three-tier architecture that includes presentation layer, business logic layer and data access layer based on B / S. The results show that it is an effective means to improve the core competitiveness of enterprises used CRM developed by design results of the paper.

• Periodical: Applied Mechanics and Materials (Volumes 513-517)
• Pages: 3143-3146
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.513-517.3143
• Online since: February 2014
• Authors: Hong Xing Zhang*, Yang Liu, Xue Kui Shi
• Keywords: CRM, Customer Relationship System, Framework Structure, Medical Devices

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