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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 522-524A Structure Model of Urban Forest Recreation...

A Structure Model of Urban Forest Recreation Behavioral Intentions

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Abstract:

This paper explores the behavior model of urban forest recreationists and provides an analysis on the relationships between the constructs of destination image, recreation benefits, perceived value and behavioral intentions. Statistic materials suggest that the four principal components of destination image construct are accessibility, attractiveness, brand and amenities, while the major factors of recreation benefits include functional, social and emotional benefits. Structural equation modeling (SEM) technique being applied, the results indicate that destination image has both direct and indirect effects on the behavioral intentions, and the recreation benefits influences the behavioral intentions through perceived value as a moderating variable. In addition, the relationship path of destination image recreation benefits perceived value behavioral intentions has been proved evident in this study.

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Periodical:

Applied Mechanics and Materials (Volumes 522-524)

Pages:

1065-1071

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.522-524.1065

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Online since:

February 2014

Authors:

Shu Tang*, Hao Tang, Lu Zhou

Keywords:

Behavioral Intentions, Destination Image, Recreation Benefits, Urban Forest Recreation

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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