Research of Data Base and Data Mining in CRM

Xiang Min Wu; Cheng Lin Zhao; Pan Cao

doi:10.4028/www.scientific.net/AMM.543-547.2988

Paper Titles

Serv-U Based Audio Data Transmitting Management System on Broadcasting Stations
p.2973

On the Graph Parameters of Special Networks
p.2977

The Construction of Information Management System Based on Cloud Computing and the Internet of Things
p.2981

Research on Computer Networks Reliability Optimization by Parallel Genetic Algorithms Method
p.2984

Research of Data Base and Data Mining in CRM
p.2988

A Method on Model-Driven Development of Interactive Information Visualization
p.2992

Research on the Using Electronic Map Software Google Earth in the Geographical Class
p.2996

A Distributed Network Architecture Design for E-Commerce Sites
p.3000

Research of Privacy-Preserving for Graph Mining of Government Affairs Office Automation Systems
p.3004

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 543-547Research of Data Base and Data Mining in CRM

Research of Data Base and Data Mining in CRM

Abstract:

Customer Relationship Management (CRM) is becoming the focus of enterprise and an active research field of computer science. The ariticle introduces some basic concepts about CRM and data mining, and some benefits brought by data mining in CRM. At the end it points out how to apply data mining applications in CRM.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 543-547)

Pages:

2988-2991

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.543-547.2988

Citation:

Cite this paper

Online since:

March 2014

Authors:

Xiang Min Wu*, Cheng Lin Zhao, Pan Cao

Keywords:

Cross-Selling, Customer Relationship Management (CRM), Data Mining (DM)

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Alex Berson, Stephen Smith, Kert Thearling. Building Data Mining Applications for CRM [M]. America: McGraw-Hill Companies, Inc., (2000).

Google Scholar

[2] Jiawei Han, Micheline Kamber. Data Mining: Concepts and Techniques[M]. America: Morgan Kaufmann Publishers, (2000).

Google Scholar

[3] Wang Tao, Wang Yong, et al. The Design of a Specific Protocol for Embedded Systems. Access into Internet[J] International Conference for Embeded Systems 2001, 288-2911.

Google Scholar

[4] RFC791[EB/OL]. http: /www. faqs. org/rfcs/rfc791. html, 2001-121.

Google Scholar

[5] Jiawei Han, Mieheline Kamber[M]. Data Mining Concepts and Techniques.

Google Scholar