Research of User Profile Model in Personalized Search

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Abstract:

For personalized service, existing user interest model primarily through the select weights Highest N keywords to represent the user interest model based on space vector method. The method of establishing the model is tend to content-based analysis methods and there is a serious "cold start" problem, cannot meet the demand for personalized services. Therefore, this paper add collaborative filtering factor in the process of establishing user interest model, and verified by experiment, after adding personalization features which make the service more obvious. In a certain extent, solve the new user's "cold start" problem.

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3364-3368

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March 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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