Since twenty-first Century, internet technology has the rapid development, the human society entered the era of network economy. Suddenly rising e-commerce occupies half of the country's retail enterprises. How to improve the efficiency of commodity marketing under the environment of e-commerce is one of the hot problems in modern enterprises. In the paper we firstly present marketing strategy under the environment of e-commerce, analyze the basic principle of search engine marketing, analyze the relationship between basic principles under the search engine marketing framework. Combining with Boolean model, we put forward the vertical search engine oriented marketing model under e-commerce environment. In order to verify the practicability of the model based on fitting simulation of autoregressive moving average model, the results show that the marketing mode u is practical, and with scientific decision-making ability.
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