The Research of E-Commerce Personalized Recommendation

Yan Zhang; Tao Kuang

doi:10.4028/www.scientific.net/AMM.556-562.6762

Paper Titles

Design and Development of Computer Rank Examination Management System for Colleges and Universities
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Application of Music Software in College Professional Music Using
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Cloud Computing in Music Theory Using in Universities
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The Research of E-Commerce Personalized Recommendation
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Research on the Development of the Integration between IOT and C2C Electronic Commerce
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Development of Logistics Management System Based on Windows Azure
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Cost Accounting and Control Model Research Based on Cluster Supply Chain
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 556-562The Research of E-Commerce Personalized...

The Research of E-Commerce Personalized Recommendation

Abstract:

With the rapid development of electronic commerce, the problem of "information overload" leads to the difficulty that user can't search the required goods effectively , personalized recommendation technology has been applied in e-commerce and popularization. By using the method of qualitative analysis of the current e-commerce site,the paper compare the information retrieval, association rule, content-based filtering and collaborative filtering four main recommendation technologies and analysis the advantages and disadvantages in the application layer, the recommendation technologies are introduced to review e-commerce research hot topic in the field of personalized recommendation, and analysis the current domestic e-commerce personalized recommendation theory research and application status, finally propose the challenges faced by e-commerce personalized recommendation domain.

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Periodical:

Applied Mechanics and Materials (Volumes 556-562)

Pages:

6762-6765

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.556-562.6762

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Online since:

May 2014

Authors:

Yan Zhang*, Tao Kuang

Keywords:

E-Commerce, Personalized System, Recommendation

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* - Corresponding Author

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