Comparative Study on Traditional Commercial Block Transformation Method

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Abstract:

With the development of economy, people are no longer satisfied with consumption patterns of simple items, but rather towards experiential consumption. French philosopher Jean Baudrillard said: "consumption is not only the consumption or use of goods, but also the consumption of experience self-worth." How to better and more effectively to modify traditional commercial blocks, making it the place of both inheritance of historical culture and can adapt to the contemporary experiential consumer psychology is a problem worth thinking deeply. This paper aims to make an integrated comparison in transformation principles and practices between developed countries traditional commercial blocks and successful cases in our country, summarizes the mutual relations and rules.

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12-15

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July 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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