The Research of Digital Challenge to Tourism Destination Brand

Wei Ya Zhang

doi:10.4028/www.scientific.net/AMM.596.976

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Modeling Software Architecture Evolution for Electronic Commerce System Based on Graph Representation
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Study on E-Government Virtual Information Service Center Model Based on Cloud Computing
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The Research of Digital Challenge to Tourism Destination Brand
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IOT Application Research between Digital Publishing and Traditional Publishing
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 596The Research of Digital Challenge to Tourism...

The Research of Digital Challenge to Tourism Destination Brand

Abstract:

Considering the tools, technologies and channels are driving significant change in customer behavior, the paper focus on how destinations are currently using them. Then the paper discusses the key challenges facing destination branding – content, socialization, integration, and measurement. At last, the paper considers what this means for destination brands, the DMO website and digital marketing strategy.

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Periodical:

Applied Mechanics and Materials (Volume 596)

Pages:

976-980

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.596.976

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Online since:

July 2014

Authors:

Wei Ya Zhang*

Keywords:

Customer Behavior, Destination Brand, Digital Challenge

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* - Corresponding Author

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