SWOT Strategic Optimization of Government Portal under the Background of Web 2.0

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Defining the concepts of Web2.0 and government portal, applying SWOT analysis, the internal and external conditions to optimize China's government portal are analyzed. Meanwhile based on the practical conditions of China's government portal, the array of development strategies including SO, WO, ST and WT strategies is worked out.With the development of science and technology, humanity entered a new importance to the people text to a user-centric government portal in Web2.0 era of e-government construction in the growing concern, for a variety of theoretical and practical research focus of government building portals help the government build a good image of the tree, raise the prestige and promote open government and clean and efficient, reduce administrative costs and improve the effectiveness of government services and therefore, how to face the opportunities and challenges brought by the government portal optimized properly handle its advantages and the relationship between disadvantage of building a service-oriented government has great practical significance.

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699-703

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July 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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