Car Branding and Communication Strategy Research Based on Microblogging

Xin Hui

doi:10.4028/www.scientific.net/AMM.599-601.1425

Paper Titles

Application of C Sharp and MATLAB Mixed Programming Based on .Net Assembly in Blind Source Separation
p.1407

Bayesian Compressive Sensing of Images Based on Effective Blocking
p.1411

Campus Tracking System Based on IoT
p.1416

Candidate Region Detection of Ship Target in Port Based on Electronic Map
p.1420

Car Branding and Communication Strategy Research Based on Microblogging
p.1425

Characteristic Study on Carrier Communication Device Noise of Low Voltage Power Lines Based on UPS
p.1429

Certificateless Multi-Signcryption Scheme without Pairing
p.1435

Chinese Short Text Semanteme Analysis and Emotion Value Quantization Algorithm
p.1439

Collaborative Filtering Recommendation Technology Based on Genetic Algorithm
p.1446

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 599-601Car Branding and Communication Strategy Research...

Car Branding and Communication Strategy Research Based on Microblogging

Abstract:

Through in-depth research on branding and marketing microblogging theory, summarizes the advantages and methods based automotive marketing microblogging branding strategy, analyze the current situation of the car microblogging marketing, implementation and effectiveness of the monitoring of the development of automobile brand communication strategy will be comprehensive exposition, based on theoretical build car branding and marketing strategy microblogging system.

You might also be interested in these eBooks

Frontiers of Manufacturing Science and Measuring Technology IV

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 599-601)

Pages:

1425-1428

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.599-601.1425

Citation:

Cite this paper

Online since:

August 2014

Authors:

Xin Hui*

Keywords:

Car Branding, Microblogging

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Jansen B J, Zhang M, Sobel K, et al. Micro-blogging as online word of mouth branding[C]/CHI'09 Extended Abstracts on Human Factors in Computing Systems. ACM, 2009: 3859-3864.

DOI: 10.1145/1520340.1520584

Google Scholar

[2] Jansen B J, Zhang M, Sobel K, et al. Twitter power: Tweets as electronic word of mouth[J]. Journal of the American society for information science and technology, 2009, 60(11): 2169-2188.

DOI: 10.1002/asi.21149

Google Scholar

[3] Aula P. Social media, reputation risk and ambient publicity management[J]. Strategy & Leadership, 2010, 38(6): 43-49.

DOI: 10.1108/10878571011088069

Google Scholar