Research on Advertising Program Based on IPTV Viewing Data

Yuan Xue Song; Pei Tian; Yu Han Zhou

doi:10.4028/www.scientific.net/AMM.631-632.288

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 631-632Research on Advertising Program Based on IPTV...

Research on Advertising Program Based on IPTV Viewing Data

Abstract:

As an interactive and on-demand service, IPTV meets the need of the current broadband network of value-added services. IPTV’s bidirectionality makes the viewing data available, and these data have objectivity and authenticity. According to the massive IPTV viewing data, this article applies module maximization algorithm to excavate useful patterns or knowledge of useful, potential and previously unknown. Maximize the role of user data which can make the advertisers to develop personalized, targeted advertising program, so as to reduce the advertising efforts, but they can get higher returns.

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Periodical:

Applied Mechanics and Materials (Volumes 631-632)

Pages:

288-291

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.631-632.288

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Cite this paper

Online since:

September 2014

Authors:

Yuan Xue Song*, Pei Tian, Yu Han Zhou

Keywords:

Advertising Program, Data Mining (DM), IPTV, Module Maximization Algorithm

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* - Corresponding Author

References

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