Study on the Campus Website Construction

Abstract:

Campus website in university is the extension of campus culture on the network, which is one of the most direct and effective means to improve university popularity in the information society. From the perspective of communication and information architecture theory, research on the development and construction of campus website in university plays a very important role for promoting the university to the outside and strengthening the internal and external communication. First, we introduce basic theories including mass communication, uses and gratifications and information architecture. Then based on these theories, we conduct basic research on the campus website, find out effective communication ways, comb out website problems in the dissemination process, and as a basis for reference provide ideas and methods for the development of communication strategies of campus websites. Finally, we analyze and summarize interfaces, content and services of campus websites, and propose the design method and implementation technology solutions of campus website construction. The above contents open up a new way for the study of campus website, also broaden this kind of research fields, and they are the important supplements to the website communication studies with certain innovation.

• Periodical: Applied Mechanics and Materials (Volumes 644-650)
• Pages: 2857-2862
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.644-650.2857
• Online since: September 2014
• Authors: Cong Liu
• Keywords: Campus Website, Content Management System, Gratifications, Information Architecture, Mass Communication, Uses

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DOI: 10.1086/267990