Research on the Coordination Mechanism of the Products Double Channel Supply Chain

Ya Shuang Wu; Shou Wen Ji; Yong Hai You

doi:10.4028/www.scientific.net/AMM.644-650.5494

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 644-650Research on the Coordination Mechanism of the...

Research on the Coordination Mechanism of the Products Double Channel Supply Chain

Abstract:

With the rapid development of the e-commerce, dairy enterprises have constructed the Internet direct marketing channel to expand the market and improve competiveness. Based on the dairy dual-channel supply chain as the research object, the paper firstly summarizes the characteristics and applicable scopes of the separated channel mode, hybrid channel mode, bricks and clicks mode, integration channel mode. Then, analyze the channel conflict types and the major factors. Finally, the paper discussed the price strategy, product strategy and channel strategy to coordinate the conflict.

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Periodical:

Applied Mechanics and Materials (Volumes 644-650)

Pages:

5494-5497

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.644-650.5494

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Online since:

September 2014

Authors:

Ya Shuang Wu*, Shou Wen Ji, Yong Hai You

Keywords:

Channel Conflict, Channel Mode, Coordination Strategy, Dairy Product, Double Channel Supply Chain

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