Research on the Multi-Channel Collaborative Strategy in E-Commerce Environment

Zhi Ping Xu

doi:10.4028/www.scientific.net/AMM.644-650.5725

Paper Titles

Cloud Computing Application in Medical Education
p.5710

"E-Learning" Thinking and Application of Teaching Mode in Colleges and Universities
p.5714

Development of Logistics Tracking System Based on RFID, GPS, GPRS
p.5717

Research on the Bank’s Credit Decision Making Based on the Exploration Data Analysis
p.5721

Research on the Multi-Channel Collaborative Strategy in E-Commerce Environment
p.5725

Research of Branded Apparel Collaborative Design Based on Product Platform
p.5730

Research on Smartphone Application Malicious Behavior Evaluation Using Fuzzy Analytical Hierarchy Process
p.5733

Evaluation System Design of Emergency Management System Based on Fuzzy Comprehensive Evaluation
p.5737

Analysis of Customer Behavior in Automatic Investment Plan Based on Decision Tree
p.5741

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 644-650Research on the Multi-Channel Collaborative...

Research on the Multi-Channel Collaborative Strategy in E-Commerce Environment

Abstract:

Meet diverse customer needs and improve the competitiveness of enterprises is the ultimate goal of multi-channel sales, in order to achieve the maximization of corporate interests. However, the dilution effect of the inevitable conflict, and between the various channels of multi-channel sales. In this paper, a multi-channel synergy hot issues a study to analyze the factors influencing multi-channel coordination in order to achieve the traditional retail channel and E-commerce channels for the sharing of resources and complementary advantages for the idea to build a collaborative online and offline multi-channel sales strategy, and propose feasibility proposal.

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Periodical:

Applied Mechanics and Materials (Volumes 644-650)

Pages:

5725-5729

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.644-650.5725

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Online since:

September 2014

Authors:

Zhi Ping Xu*

Keywords:

E-Commerce, Multi-Channel, Online-Offline

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