The Influence of Strategic Alignment on Company Performance in Malaysian Electrical and Electronic Industries

Abstract:

In current globalization business competition scenario, every organization or company is striving to maximize it earning profits. This study attempts to explore the relationship between strategic alignment which could potentially influence company performance. Company Performance is the main criteria for a company continue to growth, gain market place, success and survival in near future more or less affecting by the employee involvement and emotional commitment to the company. Through a survey, a total 84 companies representing various industries in Northern Region of Malaysia had responded. The hypotheses involved were tested using correlation and regression techniques. The results of the study support all the hypotheses. The multiple regression analysis indicates that there are significant relationships among the factors on each criterion to manufacturing capabilities.

• Periodical: Applied Mechanics and Materials (Volume 793)
• Pages: 652-656
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.793.652
• Online since: September 2015
• Authors: Mohammad Harith bin Amlus*, Ahmad Zaidi Abdullah, Amlus Ibrahim
• Keywords: Company Performance, Electrical Industries, Electronic Industries, Local Manufacturers, Strategic Alignment

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