Extracting Cognitive Maps for Intelligent Conceptual Product Design

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Cognitive maps represent decision makers’ mental maps and their strategies, which are always uncertain, ambiguous and hard to be formalized. In order to make intelligent design decision-making, a Bayesian approach for constructing cognitive maps is proposed in this paper. The cognitive map is modeled compatible with a Bayesian Network. Then cause-effect mapping rules between design elements embedded in cognitive maps can be made explicit by means of network structure learning. A score-based greedy search algorithm is implemented for network structure learning, in which penalized mutual information is defined as the scoring metric and hill-climbing search algorithm is used to find the highest-scoring network. The eliminating loop operator is introduced into the algorithm according to the restriction of the edge directionality.

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518-521

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October 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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