On the Advantages and Disadvantages of Design Elements of Chinese-Style Clothing in China

Yu Liu; Li Wang; Pei Liu

doi:10.4028/www.scientific.net/AMR.1048.195

Paper Titles

Analysis of Fabric Shape Style Evaluation Method
p.173

Application of Sector in Costume Design
p.181

Fuzzy Comprehensive Evaluation about the Wearing Properties of the Cleancool Seamless Sports Fabric
p.186

Indigo Yao Women Dress Form and Style
p.191

On the Advantages and Disadvantages of Design Elements of Chinese-Style Clothing in China
p.195

On the Contemporary Cognition of Qipao’ Design
p.201

Pressure Comfort Research of Women's Wool Underwear
p.207

Pressure Distribution Study of Women's Wool Underwear
p.211

Quantitative Research on Top and under Differences of Lapels
p.215

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On the Advantages and Disadvantages of Design Elements of Chinese-Style Clothing in China

Abstract:

This paper analyzes the use of Design Elements of Chinese-style Clothing Brand with SWOT analysis in four aspects: strengths, weaknesses, opportunities and threats. Four brands were selected as Case Study: SHIATZY CHEN, SHANGHAI TANG, TANGY and JINZHIYUYE. The SWOT analysis shows that four main points should be concentrated on. Firstly, constructing a stable market is important. Existing market should be consolidated and potential market need expanding. Secondly, paying attention to design and technology is crucial. We should carry forward traditional elements and also use western draping. Thirdly, seeking balance between market and design is valued. The most valuable design followes the law of market segmentation. Finally, creating unique brand culture that embodies Chinese traditional design philosophy and aesthetics is imperative.