Research on Orientation of Silk Clothing Design Based on Consumer Segmentation

Wei Chen

doi:10.4028/www.scientific.net/AMR.1048.228

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 1048Research on Orientation of Silk Clothing Design...

Research on Orientation of Silk Clothing Design Based on Consumer Segmentation

Abstract:

This paper focus on silk clothing design through questionnaires, analysis consumer consumption demand and propensity. Then proposed related strategy: silk costume design should highlight its advantages, on the basis of cultural heritage, shaping the image of the classic silk clothing; optimize the performance of silk fabrics, silk clothing design need to enhance it wearing performance; some modern design elements and skill should used in silk clothing design in order to improve their fashion degree.

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Periodical:

Advanced Materials Research (Volume 1048)

Pages:

228-231

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.1048.228

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Online since:

October 2014

Authors:

Wei Chen

Keywords:

Consumer Groups, Design Orientation, Silk Clothing

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