Research on Influencing Factors of Public Low-Carbon Consumption

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Low carbon consumption meets the needs of sustainable development of human society, and it can provide guidance for China to establish healthy, civilized, scientific life and consumption. The formation of the public low carbon consumption is gradual development process, generally divided into cognition stage, emotion stage and behavior stage. Determining the variety factors which influence low carbon products consumer behavior is the core problem that promotes the low carbon consumption of residents. According to the characteristics of each stage, social factors, natural factors, family factors, personal factors and behavior perception can be regarded as the important factors that effects on the low carbon consumption preference.

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627-631

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October 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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