The Online Power Marketing Development Research under the Background of Smart Grid

Abstract:

In order to implement the power online marketing strategies, the power enterprises need to formulate development policy in line with customer orientation, which is in the basic of customer-centric. To do such research, the power enterprises should strengthen the management of users’ data and form a sound and efficient online marketing platform. Besides, according to this platform, there is a communication between companies and users, which may further enhance the competition of enterprises.

• Periodical: Advanced Materials Research (Volumes 1070-1072)
• Pages: 1335-1338
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1070-1072.1335
• Online since: December 2014
• Authors: Jiang Li*
• Keywords: Online Marketing, Power Marketing, Smart Grid (SG), System Construction

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