Low Carbon Marketing Strategy of Enterprise under the Condition of Low Carbon Economy

Qian Shi; Wei Bao

doi:10.4028/www.scientific.net/AMR.1073-1076.2549

Paper Titles

The Study and Measurement of the Evaluation Index System on Energy Industry Competitiveness Based on Evolution Mechanism of Self-Organization
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Analysis the TMY Selecting by Different Meteorological Parameters Precision to the Impact of Building Energy Consumption
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Cost-Sharing Contract in Low Carbonization Supply Chain Based on Improving Demand for Low-Carbon Products
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Decoupling Analysis of Economic Growth and Carbon Emissions in Henan Province
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Low Carbon Marketing Strategy of Enterprise under the Condition of Low Carbon Economy
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Research on College Student Low-Carbon Consumption Behavior
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Study on the Influence of Carbon Emission Constraint on Generation Right Trade
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An Empirical Research on the Relationship between Environmental Quality and Energy Consumption in China
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Automobile Consumption and Ecological Civilization Construction
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 1073-1076Low Carbon Marketing Strategy of Enterprise under...

Low Carbon Marketing Strategy of Enterprise under the Condition of Low Carbon Economy

Abstract:

Under the background of low carbon economy,low carbon marketing become the only way for enterprises to keep up with the development of The Times and remain competitive in our country.Enterprises which want to carry out low carbon marketing successfully should understand the connotation of low carbon marketing and take scientific and effective low carbon marketing strategy,including four aspects：low carbon products strategy,low carbon prices strategy,low carbon channel strategy and low carbon promotion strategy,in order to realize the sustainable development of enterprises.

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Periodical:

Advanced Materials Research (Volumes 1073-1076)

Pages:

2549-2552

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.1073-1076.2549

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Online since:

December 2014

Authors:

Qian Shi, Wei Bao

Keywords:

Low Carbon Marketing, Low-Carbon Economy (LCE), Marketing Strategy

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References

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