Data Mining and Heuristic Algorithm for Electronic Commerce
Electronic commerce is becoming increasingly important in business, but lack of intention to purchase has become a main barrier in the development of electronic commerce. Thus, effective measures are needed to promote consumers’ intentions to purchase in online consumer to consumer stores. This paper will discuss issues about goods delivery cost and delivery quality in E-commerce. According to the result of research, the paper predicts the future development trend of China E-commerce.
H. Wang, B.J. Zhang, X.Z. Liu, D.Z. Luo, S.B. Zhong
G. C. Ren "Data Mining and Heuristic Algorithm for Electronic Commerce", Advanced Materials Research, Vols. 143-144, pp. 472-476, 2011