Different Management Goal of the Coal Enterprise Marketing Strategy
The demands of the consumers’ have always been diverse, and such different needs have attracted business-to-product updates desire. Thus the difference needs of enterprise product to meet the objective requirements of consumer demand. Only accurately identify the objective requirements can they established the right marketing strategy to seek competitive advantage and long-term interests for the company.
Pengcheng Wang, Liqun Ai, Yungang Li, Xiaoming Sang and Jinglong Bu
H. Q. Bao et al., "Different Management Goal of the Coal Enterprise Marketing Strategy", Advanced Materials Research, Vols. 295-297, pp. 1843-1846, 2011