Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing

Abstract:

Users consume products all the time, while companies produce products all the time. Product is the fundamental where enterprises have their foothold and product development is the only way to business survival and development. To conduct effective product development, enterprises must have scientific marketing strategy and rational ideas of development. Therefore, to analyze the ideas in product development design from the perspective of product extension in marketing helps expand the vision in product development, define product development objectives and also helps to find the accurate positioning of product design.

• Periodical: Advanced Materials Research (Volumes 328-330)
• Pages: 314-317
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.328-330.314
• Online since: September 2011
• Authors: Sheng Jie Long, Shi Hong Huang
• Keywords: Product Concept, Product Development, Product Extension

References

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