Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing
Users consume products all the time, while companies produce products all the time. Product is the fundamental where enterprises have their foothold and product development is the only way to business survival and development. To conduct effective product development, enterprises must have scientific marketing strategy and rational ideas of development. Therefore, to analyze the ideas in product development design from the perspective of product extension in marketing helps expand the vision in product development, define product development objectives and also helps to find the accurate positioning of product design.
Liangchi Zhang, Chunliang Zhang and Zichen Chen
S. J. Long and S. H. Huang, "Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing", Advanced Materials Research, Vols. 328-330, pp. 314-317, 2011