Quality function deployment (QFD) is a process that has been used for managing the development of new manufactured products. In this process, both spoken and unspoken needs of the customers are determined, prioritized, and translated to design parameters. The aim of this paper is to propose an original approach for the management of construction project development process. The approach is based on the QFD, and fuzzy logic is also adopted to deal with the ill-defined nature of the qualitative linguistic judgments required in the proposed house of quality (HOQ). Specifically, the paper addresses the issue of how to deploy the HOQ to effectively and efficiently improve construction project development processes and thus customer satisfaction.