The New Management Model of Real Estate Enterprise Base on Relationship Marketing

Zhi Jian Gao; Wei Hua Zhang; Ji Jun Xiao

doi:10.4028/www.scientific.net/AMR.403-408.1799

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 403-408The New Management Model of Real Estate Enterprise...

The New Management Model of Real Estate Enterprise Base on Relationship Marketing

Abstract:

Into 2011, the State has strengthened macro-control of real estate, and the policies of restricting purchase have been put forward by the local governments, the real estate industries are facing unprecedented difficulties. The enterprises should adjust their policies of marketing, and actively introduce relationship marketing thinking. To this end, the companies should begin in following eight areas, which change marketing ideas and conception, adjustment corporate governance structure, adjustment structure of human resources, strengthening value management, building long-term external cooperative relation, strengthening service awareness, innovation promotion and sales model, in order to maintain competitive advantage.

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Periodical:

Advanced Materials Research (Volumes 403-408)

Pages:

1799-1803

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.403-408.1799

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Online since:

November 2011

Authors:

Zhi Jian Gao, Wei Hua Zhang, Ji Jun Xiao

Keywords:

Management Model, Real Estate, Relationship Marketing

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