Management Problems and Countermeasures of City Outdoor Advertising - Taking Jinan as an Example

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Abstract:

Along with the progress of society, the development of the city and economic prosperity, outdoor advertising has achieved great development and plays an increasingly prominent role in the social life. In this paper, the development present situation of outdoor advertising management of Jinan as the starting point, we analyze the problems in the management of outdoor advertising and put forward corresponding countermeasures.

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Periodical:

Advanced Materials Research (Volumes 450-451)

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999-1003

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Online since:

January 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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