Analysis of Product Family Design Chain Using Strategy-Engineering Perspective

Abstract:

Product family is widely used in the modern manufacture enterprise to alleviate the cost pressure taken from differential customer needs. The quality of product family design determines the ability of a company to gain competitive advantage. The presented work for product family design focus on engineering design field, and the influence from the enterprise strategy is ignored. Using value chain analysis as a tool, the concept of product family design chain could be formed by taking the strategic elements into product family development process. Design chain can be examined from three domains, namely strategy analysis, preliminary design and scheme optimization. The competition advantage of enterprise comes from the excellence in the each link of design chain. Through a series of concurrent engineering, product platform design bring the cost advantage, and the customization design realized the ascension of customer satisfaction.

• Periodical: Advanced Materials Research (Volumes 482-484)
• Pages: 2355-2359
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.482-484.2355
• Online since: February 2012
• Authors: Hua Wei Zhi, Gang Du
• Keywords: Competitive Advantage, Design Chain, Product Family, Strategy

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