Marketing Organization Structure Topology Classification

Abstract:

The study is a practice of interdisciplinary method with the aim of introducing the basic idea of topology into the classification of marketing organization structure. Since the topological structure to a certain degree decides the marketing model of enterprises, the establishing of marketing strategy should be based on the topological analysis of marketing organization structure. The reason of introducing the topology classification is presented in the article and a number of typical topological graphs are expressed. The expected outcomes can be used extensively in various organizations in which marketing activities occur (not only profit organization but also nonprofit organization) and provide analysis framework for marketing organization structure and marketing strategy model establishing.

• Periodical: Advanced Materials Research (Volumes 482-484)
• Pages: 385-389
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.482-484.385
• Online since: February 2012
• Authors: Ai Tian Zhang
• Keywords: Classification, Marketing Organization Structure, Topology

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DOI: 10.1007/978-3-642-35121-1

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